Why Do So Many Boudoir Photographers Go All-In On The "Fixer Mentality?"
- Mike Cassidy

- Jan 13, 2024
- 9 min read
Updated: Nov 21, 2024

Imagine stepping into a boudoir photo shoot, expecting to just have your picture taken for a cute anniversary gift, but instead finding yourself in an impromptu therapy session. You might feel confused—after all, you signed up for photography, not soul-searching with a camera.
This scenario is more common than you’d think and it ties back to what we call the "fixer mentality" that exists among many new and experienced boudoir photographers.
Where you aware that these sessions may not only be about snapping sultry pictures? This post will explore why some boudoir photographers get caught in the trap of trying to "heal" their clients and how shifting focus can create healthier experiences for both client and photographer alike.
Ready for insight? Keep reading—I've got truths that may surprise you!
Key Takeaways
Boudoir photographers sometimes think they need to "fix" clients by acting like therapists, promising personal transformation that goes beyond their role.
This fixer mentality can create unrealistic expectations and pressures for both the client expecting emotional healing and the photographer trying to provide it without mental health training.
A shift towards fun, celebration of the client's uniqueness, and empowerment creates a healthier environment for boudoir sessions instead of focusing on fixing perceived flaws.
Healthy boundaries are essential for photographers to maintain professionalism and avoid emotional burnout while ensuring a positive experience for clients.
Not every women who books boudoir photo shoots are looking to be "fixed"; most just want an empowering experience or to celebrate themselves as they are.

The Fixer Mentality and Boudoir Photography
I'm sure you've seen it. Its practically everywhere in the world of boudoir photography over the past decade or so. But, why? I'm talking about the long established and timeworn modus operandi of boudoir photographers who promote "fixing" their clients. This pressure can lead to a negative impact on the client experience and place an unnecessary burden on the photographer.
Does Sweetgreen offer a side of "therapy" with your salad?
Imagine popping into Sweetgreen for a lunch one day. You're hungry and ready to order a delicious sounding salad with some unexpected ingredients, and really want to sit down and enjoy. When you work your way up to order, the counter person starts telling you how you should be appreciated for who you are, and how emotional healing is now coming with their salads as an added service. You say, What? You get your salad, walk over to a table and sit down to eat. A moment later a person comes and sits down next to you and starts saying how they understand how unfair the universe has treated you and they and going to change your life through a salad empowerment experience and are here to emotionally fix you...
That would be a little weird, right?
That would be very weird. Especially if you were hungry and all you wanted was lunch.
Well, this has been the narrative of many boudoir photographers for years who have started mixing in elements beyond their expertise – offering emotional healing as an added service.
They market themselves not just as artists capturing beauty but also as quasi-therapists ready to mend low self-esteem and patch up past traumas. This blending of roles might come from a place of genuine desire to help clients feel better about themselves; however, it raises concerns when professionals step outside their skill set.
Clients seek out boudoir photography for myriad reasons—some want to celebrate personal achievements, others wish to reclaim confidence or mark significant life changes. While these sessions can indeed be empowering and uplifting occasions, they aren't substitutes for professional counseling.
Photographers stepping into the role of healers can inadvertently set false expectations and overshadow the real purpose of their work: creating art that reflects each client's unique self-expression and joy.
How boudoir photographers promise to fix their clients
Boudoir photographers sometimes tell their clients that a photo session will transform how they see themselves. They claim it's more than posing in front of the camera; it's about personal growth and healing from insecurities or past hurts.
Clients are told that by capturing their beauty and sensuality, they can overcome fears and gain confidence.
Photographers often market these sessions as an emotional support service, not just a way to get beautiful pictures. They offer to guide women through a journey of self-discovery, promising that by the end of the photoshoot, they'll feel like new people with better coping skills for life's challenges.
The promise is compelling: step into the studio broken and leave whole. But next up, we need to consider whether this pressures clients to expect perfection from themselves after the shutters click closed.
Where did this all come from?
Well, this approach was originally a marketing tactic that "boudoir was for everyone" designed to get more people in the studio doors of boudoir photographers. Boudoir photographers were trying to broaden the appeal of their service and make it more inclusive. The more women you appeal to, the more clients you will have. And hey, boudoir photography is a great time. Women have fun. So, why wouldn't you want more people to try this experience?
Now, on it's surface, this is not a bad thing. Boudoir is for everyone. But, along the way, photographers kept upping the ante and began promising more and more "emotional healing" and "fixing" as part of their sessions. Boudoir photographers pushed further and further down the "Slope of Misery," dropping the "fun aspect" from their marketing and focused more on the claims that they could fix an increasing variety of mental health issues.
Then, with the advent of the internet and social media a photographer would see someone else using this approach, assumed it must be the "right" thing to do, so they would start doing it-- And so on. And so on. And so on. This kept going literally till the point this simple "marketing" idea started to become embedded in the philosophy of their business, as if they were one in the same. Additionally, these women loved the idea they were "so much more" than a photographer taking simple photos, and the talk turned to how pretty much all women were "broken" and needed boudoir photographers to make them whole again.
Before you know it, you have hundreds of photographers all doing the same thing (because everyone else is doing it so it must be right) and shouting out their messages of "emotional healing" trying to one-up the other in terms of "emtionaly-ness."
It came to the point that if you were to try to get a snapshot of the women of America by only looking at only boudoir photographers websites-- you'd think that all women were a broken mess!

The Negative Impact of the Fixer Mentality in Boudoir Photography
The fixer mentality in boudoir photography can lead to unrealistic expectations for clients and detract from the focus on their experience. Photographers assume all women are "damaged" and feel pressure to act as healers, despite not being trained mental health professionals.
Unrealistic expectations for clients
Unrealistic expectations for clients can create unnecessary pressure and lead to disappointment. Some women who book boudoir photography sessions may anticipate drastic transformations in their self-image, seeking a fix for deeper emotional issues through the photoshoot experience.
This can put an undue burden on the photographer and ultimately result in unmet expectations for the client. It's crucial for photographers to approach each session with empathy and understanding while setting realistic boundaries.
Clients arriving with unrealistic hopes, wanting a complete makeover of their emotional state during a boudoir session, often have personal reasons beyond aesthetic concerns driving them to seek this experience.
Pressure on the photographer to be a "healer"
With many photographers placing themselves in the role of the "healer," boudoir photographers often feel compelled to take on a role beyond their expertise.
The expectation to alleviate emotional burdens and insecurities places an undue burden on photographers, especially when they are not trained mental health professionals. This pressure can lead to emotional exhaustion and potential blurred boundaries, creating an unsustainable dynamic that can negatively impact both the photographer's well-being and client relationships.
Photographers must remember that while empathy and support are essential, assuming the role of a healer goes beyond their professional scope. It is crucial for them to establish healthy boundaries, prioritize their own well-being, and offer empowerment rather than attempting to "fix" clients' personal struggles.
Photographers wrongly assume all women are "damaged"
With boudoir photographers assuming this role of being "so much more" than a photographer, there was with switch in their message that mistakenly presumed all (or most) women are "damaged." This assumption can lead to a harmful fixer mentality, where photographers feel the need to heal their clients through their photography.
However, it's crucial for photographers to recognize that not all women who seek boudoir sessions are broken or in need of fixing. Sometimes... as unbelievable as it may sound... it's just an anniversary gift. Instead, they should approach each client with an open mind and focus on empowering and celebrating them as individuals.
It's important for boudoir photographers to understand that each woman has her own unique reasons for participating in a boudoir session. By embracing this perspective, photographers can create a more positive and inclusive experience for their clients while avoiding the pitfalls of assuming predefined notions about women seeking such photography experiences.
Photographers are not trained mental health professionals
Transitioning from the assumption that all women are "damaged" to the crucial understanding that photographers are not trained mental health professionals, it's essential for boudoir photographers to recognize their limitations in offering therapeutic or fix-it-all solutions.
While boudoir photography can be a transformative experience for clients, it’s important to acknowledge that as photographers, you may lack the professional training and expertise required to address deep-seated emotional or psychological issues.
Instead of trying to fill this role, focus on creating a safe and empowering environment within your scope of practice.
Recognizing your boundaries is crucial. You have an opportunity and responsibility to uplift and empower your clients through creative expression, but it’s equally important to understand when they need more specialized support beyond what you can provide.

Embracing Fun and Empowerment in Boudoir Photography
In boudoir photography, it's important to remember that not every session needs to be focused on fixing something. Sometimes, it's simply about having fun and celebrating your clients for who they are in the present moment.
This shift in focus can create a positive and empowering experience for everyone involved.
Sometimes...boudoir sessions are just for fun
Boudoir photography sessions can be a lighthearted and enjoyable experience for clients. Many women choose to participate in boudoir sessions simply for the fun of it, seeking to celebrate their beauty and confidence without any underlying issues or insecurities.
It's important for photographers to recognize that not every client comes with deep emotional needs – some just want to have a good time and capture their playful, sensual side. Embracing the element of fun in boudoir photography can create an empowering and positive atmosphere, allowing clients to express themselves freely and confidently.
Photo shoots should be approached as opportunities for self-expression rather than as an avenue for fixing or addressing deep-seated issues; embracing this perspective will result in more fulfilling experiences for both photographers and clients alike.
Shifting the focus from "fixing" to celebrating
Boudoir photography sessions should prioritize celebrating the individual, rather than attempting to "fix" or heal them. Embracing this positive shift can lead to empowering experiences for clients, allowing them to explore their self-expression and embrace their personal beauty.
It's essential for photographers to recognize the diverse reasons why individuals engage in boudoir photography, ensuring a respectful and celebratory approach that fosters a sense of empowerment and confidence.
Empowering clients through boudoir sessions involves creating an environment where they feel comfortable, confident, and free from judgment. By focusing on celebrating their unique qualities and journey, photographers can help their clients step into a space of self-acceptance and appreciation.
Creating a positive and empowering experience for clients
Create an atmosphere where clients feel celebrated and empowered during their boudoir photography session. Encourage open communication, listen attentively to their needs, and ensure that they feel comfortable expressing themselves.
By focusing on their individual beauty and uniqueness, you can help them embrace self-love and confidence.
Empowerment is key in guiding your clients through a positive experience that fosters self-esteem and self-expression. Allow them to take the lead and be active participants in the creative process.
Offer genuine compliments, celebrate their strengths, and create an environment where they feel valued as individuals rather than objects of scrutiny.
The importance of healthy boundaries for the photographer
To maintain professionalism and ensure a positive client experience, boudoir photographers must establish healthy boundaries. Respecting these boundaries safeguards both the photographer's well-being and that of their clients.
It ensures that the focus remains on empowering clients rather than trying to "fix" them, aligning with the ethos of boudoir photography as a form of art and self-expression. Healthy boundaries also help prevent blurred lines in the photographer-client relationship, fostering an environment of mutual respect and trust.
Establishing clear boundaries allows photographers to maintain a healthy work-life balance while avoiding emotional burnout. By setting limits on personal involvement in clients' lives outside of sessions, boudoir photographers can better protect themselves from taking on unnecessary emotional labor and safeguard against potential ethical concerns or complications that may arise from overstepping professional boundaries.

Conclusion
In conclusion, the fixer mentality in boudoir photography can lead to unrealistic expectations for clients and a lack of focus on their true experience. It's crucial for photographers to shift their focus from fixing to celebrating and creating a positive, empowering atmosphere.
By understanding the impact of the fixer mentality, photographers can ensure they support and empower their clients rather than trying to "fix" them.



