Thanks for your interest in The Mike Cassidy Photography Podcast.  The show is an interview show that talks to photographers of all levels of accomplishment who have forged their own path in the industry.  The show focuses less on broad strokes about the photography business and more on specific steps taken- and hurdles overcome by those already running a business.  Our listeners will hear personal stories that help them connect to the fact that they are not alone in their struggles and growth of their business.

A Personal Thanks!

A quick thanks to everyone taking part!  Some of you I've known (or know about) for a while, and others are new friends.  I appreciate you taking time from your busy schedule to get involved in this project-- it's been a lot of fun so far.  I really enjoy meeting and interacting with others who enjoy working in photography as much as I do. 

The core principle of the show is that it is a podcast with a decidedly more "real" approach to the business of photography.   Many creatives have shared the same struggles.  Listeners have a genuine interest in how these hurdles were overcome, how you've got where you are, and what you've learned along the way.  Optionally, we may talk more in detail about a specific photography related topic/strategy or area of expertise you have like marketing, social media, etc., if desired.

Not only is it great to build relationships, but there is an additional goal of becoming a resource for those interested in learning and becoming better in the business of photography. (Which is hard!)

Little did I know how much work is involved in producing an interview show, but like all my other projects I dive in and enjoy the adventure.  At some point down the road there is the goal of transitioning the show to a subscription or donor model to cover production, hosting & material expenses (there are quite a few.)  Most likely, part of the interview will be available for free, while the "full" interview would be offered to paid subscribers/donor.  Additionally, there will be bonus materials and/or instruction available --But we'll see how that works out!  


Below are some details to help you get started.  If you have any further questions, please send me a note.

Thank you for your support!

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We're Growing!

Below are some topics I'm looking to cover in upcoming 2020 episodes.  Experts in these?  Let me know.

(Being Updated.)

Current Topics For Discussion


Booking Your Interview


I do my best to have an accurate calendar set up with times I have available.   You can use the red button below to schedule on this page.  If you have difficulty with that use, YouCanBook.Me to go to my off-site booking page nnd schedule a spot that works best for you.  Let me know if we need to work out a special time... we'll see what we can do!  All in all it takes perhaps an hour beginning to end... although sometimes we get chatting and time seems to just fly by.

What You'll Need...


The podcast is currently audio-only, but, that will be changing in 2020!  The interview system I use, Squadcast, uses video, but at this time it is just to see each other during the interview.  It isn't recorded.  If you have a camera, great.  A camera isn't needed, however. The video of the conversation is not recorded.  After we schedule a time, you will receive a link to the meeting room via email.

Why Squadcast and not Skype?  Skype was just not designed with audio as a priority.  Additionally, there originally was no native component to record audio or video.  Skype has been developing a version called Skype For Creators which addresses some of these issues, but I'd rather stick with a service designed from the ground up for great quality audio.  There is nothing for you to download, Squadcast is a web-based service, and you'll receive a link to the online meeting room.

Equipment Needed:

Microphone - You can certainly use the microphone built in to your laptop, but an external USB/XLR microphone is preferable.  No need to go out and buy any equipment, but if you have an external microphone they generally have better audio quality.

Webcam Or External Camera - A camera is nice to have, but not necessary.  It's nice to see each other during the conversation, and I've found it make things a bit easier.  You can use your webcam built into your laptop, or an external camera.  As I mentioned earlier, the video is not recorded-- no need to primp!

Headphones or earbuds - To avoid audio feedback coming through on your side of the recording, please plan on using headphones (or earbuds) and optionally a headset mic for your audio.  (If you are playing audio on your PC/Laptop speaker, this will be picked up by your microphone...which is bad.)  I know we can't always have perfect quiet (boy, I wish I had some in my life...) but also please be aware of any background noise that can affect the quality of the sound, e.g. fans, a/c units, pets, kids, etc.

Additionally, I would close any other running software on your PC/laptop that may make sounds/alerts.  Please mute/ turn off your phone


About Your Interview

This show is very casual.  First, we typically talk a bit about you and getting started in the photography business.  This show is primarly focused on you and your passion for photography.  Then, if desired, we tend to want to talk a bit in detail about a particular topic, e.g. marketing, SEO, booking, etc... that was a necessary skill to learn which helped in your path to growing your business. 


I try to keep on that topic, but as you know, conversations tend to wind...and that's OK!  Got something on your mind you'd like to discuss?  Great, on the scheduling form you'll have the chance to list any topics you'd like to discuss.

Interview outline:

  1. I want to give you an opportunity to properly introduce yourself and give a quick overview about your field and history. Feel free to share how long you have been involved in photography and what you most enjoy working with.

  2. Then we talk about you and your business for a while.  Afterward, we dive into your topic, product or focus.  Please fill out the scheduling form accurately to help me ask the right questions!

  3. Wrap-up.  At the end you'll have a chance to promote yourself, event, or business.  I'll make sure relevant links are in the shows liner notes.


This is just a casual chat between friends!

Interviews with me are conversational and not hard-hitting journalist exposes with “gotcha” moments.  Imagine having a conversation with a friend or family member who is looking to learn more about what you do.

You can listen to the show here: The Photography Podcast


The show is audio only (for now!) and done over Squadcast.  I will email you the link to the chat room, and we'll connect at the scheduled time.  I would budget about a full hour for the session to account for a pre- and post-interview chat. 

  • Pre-Interview Chat

    • We will talk off the record for a few minutes while I check sound / mics are working and go over any of your questions.

    • When you’re ready, I will hit the record button.

  • Introduction

    • I will introduce you to the show and ask you about how you got started with your product or service.

  • Interview

    • The Photography Podcast is an interview show that talks to photographers of all levels of accomplishment who have forged their own path in the industry. 

    • I cover the general area of the topics listed below, but we usually don’t have enough time to ask all of these questions. We will get into the details of your business. I will ask questions around:

      • How you got started. 

      • Why you decided to pursue your field of photography.

      • Your struggles when first starting.

      • Current struggles and how you overcome.

      • What is your biggest high / greatest win?

      • How did you handle competitors offering lower prices/constant discounts as is common in this space?

      • Why were you successful in a niche where many others have failed?

      • What do you think can’t be replicated (easily) about your business?

      • What are some challenges you faced early on and how’d you beat them?

      • If you could go back, what would you change about how you did things?​

      • Are there any tools or books, websites that have really helped you on your journey?

  • Conclusion

    • What is your best tip for someone looking to move forward in their photography business?

    • Please let the audience know how they can find you.  Website, social media, etc.

  • Post-Interview Chat

    • We will wrap-up off the air and cover any other questions you might have.

What Makes A Successful Episode


 Here are some recommendations: 

  • Keep answers focused and conversational.  In general, people have shorter attention spans now and tend to “turn-off” after someone speaks for a continuous 3-4 minutes.

  • Be real. Listeners want to connect with you as a genuine person. Be yourself.  Show that you may not know everything and that you have your own struggles.

  • Get into the details. What tools or resources did you use? Why did you go down that path instead of another? Is there a ‘rule of thumb’, standard, or reference that you use that is transferable to others?

  • Focus on sharing not selling.  I’ve found that people will buy from you because they like or connect with you – podcasts allow you an extended amount of time (about 60 minutes in our case) for you to make that connection.  The worst-received interviews came off as infomercials in disguise.

  • Have good audio.  Record in a quiet room with minimal distractions and background noise.  Other conversations, pets, and notifications from electronics can be distracting.

Schedule At A Glance



If you have a laptop with a camera or a webcam, then you already have the basic equipment you need. For the best sound quality consider buying an inexpensive headset. This will help to reduce echo in the room and reduce feedback – my voice going through your speakers and back into your microphone. The second biggest problem with recordings is echo. If you can be in a room with minimal echo (maybe a room with a carpet or a rug) that would help. If you’re using a headset, this isn’t as much of an issue. I use Squadcast for all my interviews. In a pinch we can use Skype, or even phone.


We will talk for about 5 to 10 minutes before the interview, and the interview itself will be around 45 minutes so I would budget a total of 1 hour for the appointment.


I tend to bunch interviews (the easy part), and tend to produce and release the episodes at some point after. I will let you know when I plan to release via email. You can subscribe in your favorite podcast app and this will automatically download the episode.


I will send out a notice to my social media followers when the episode is released. If you can send out an email or post to your social media accounts as well, we will increase the reach of the interview. This podcast is just in its formational stage, so any promotion helps. I have 10K plus followers on my social media where I promote each release.


Absolutely. The topic of the intervew tends to be our primary focus. We will start the interview with an introduction where you can plug your site. We can talk about your latest news and offers during the interview. At the end of the show, I will ask you to give people a way to reach you and find your business. I will post links to your site in the show notes.


Please try to give me at least 24 hours notice. You can cancel by sending me an email or use the cancel link found in your YouCanBook.Me confirmation email.