A PERSONAL THANKS! & OVERVIEW

A quick thanks to everyone taking part!  Some of you I've known (or know about) for a while, and others are new friends.  I appreciate you taking time from your busy schedule to get involved in this project-- it's been a lot of fun so far.  I really enjoy meeting and interacting with others who enjoy working in photography as much as I do. 

The objective of the show is simply a discussion about the start and growth of your business and specific steps taken along the way to overcome any hurdles.  Additionally, we talk more in detail about a specific photography related topic/strategy or area of expertise like marketing, social media, etc., you developed a proficiency in which helped your business.

Not only is it great to build relationships, but there is an additional goal of becoming a resource for those interested in learning and becoming better in the business of photography. (Which is hard!)

Little did I know how much work is involved in producing an interview show, but like all my other projects I dive in and enjoy the adventure.  At some point down the road there is the goal of transitioning the show to a subscription model to cover production, hosting & material expenses (there are quite a few.)  Some podcasts are transitioning to a "premium" or "paid" model, the idea is to offer bonus material to subscribers.  Most likely part of the interview will be available for free, while the "full" interview would be offered to paid subscribers. --But we'll see how that works out.  

 

Below are some details to help you get started.  If you have any further questions, please send me a note.

GETTING READY

Booking Your Interview

I do my best to have an accurate calendar set up with times I have available.   You can use the link below to my YouCanBook.Me page and schedule a spot that works best for you.  Let me know if we need to work out a special time... we'll see what we can do!  All in all it takes perhaps an hour beginnng to end... although sometimes we get chatting and time seems to just fly by.

Technology

 

The podcast is currently audio-only, but, the interview system I use, Squadcast, has video.  If you have a camera, great.  It's nice to be able to see each other as we're talking.  A camera isn't needed, however.  The video of the conversation is not recorded.  After we schedule a time, you will receive a link to the meeting room via email.

Why Squadcast and not Skype?  Skype was just not designed with audio as a priority.  Additionally, there originally was no native component to record audio or video.  Skype has been developing a version called Skype For Creators which addresses some of these issues, but I'd rather stick stick with a service designed from the ground up for great quality audio.  There is nothing for you to download, Squadcast is a web-based service, and you'll receive a link to the online meeting room.

Equipment Needed:

Microphone - You can certainly use the microphone built in to your laptop, but an external USB/XLR microphone is preferable.  No need to go out and buy any equipment, but if you have an external microphone they generally have better audio quality.

Webcam Or External Camera - A camera is nice to have, but not necessary.  It's nice to see each other during the conversation, and I've found it make things a bit easier.  You can use your webcam built into your laptop, or an external camera.  As I mentioned earlier, the video is not recorded-- no need to primp!

Headphones or earbuds - To avoid audio feedback coming through on your side of the recording, please plan on using headphones (or earbuds) and optionally a headset mic for your audio.  (If you are playing audio on your PC/Laptop speaker, this will be picked up by your microphone...which is bad.)  I know we can't always have perfect quiet (boy, I wish I had some in my life...) but also please be aware of any background noise that can affect the quality of the sound, e.g. fans, a/c units, pets, kids, etc.

Additionally, I would close any other running software on your PC/laptop that may make sounds/alerts.  Please mute/ turn off your phone

ABOUT YOUR INTERVIEW

 

This show is very casual.  First, we typically talk about getting started in the photography business.  Then, I tend to want to talk a bit in detail about a particular topic, e.g. marketing, SEO, IPS, booking, etc... that was a necessary skill to learn which helped in your path to growing your business.  I try to keep on that topic, but as you know, conversations tend to wind...and that's OK!  Got something on your mind you'd like to discuss?  Great, on the scheduling form you'll have the chance to list any topics you'd like to discuss.

Interview outline:

  1. I want to give you an opportunity to properly introduce yourself and give a quick overview about your field and history. Feel free to share how long you have been involved in photography and what you most enjoy working with.

  2. Then we talk about your start for a while.  Afterward, we dive into your topic, product or focus. Please fill out the scheduling form accurately to help me ask the right questions!

  3. Wrap-up.  At the end you'll have a chance to promote yourself, event, or business.  I'll make sure relevant links are in the shows liner notes.
     

 

This is just a casual chat between friends!

Interviews with me are conversational and not hard-hitting journalist exposes with “gotcha” moments.  Imagine having a conversation with a friend or family member who is looking to learn more about what you do.

You can listen to the show here: The Photography Podcast

 

The show is audio only (for now!) and usually done over Squadcast.  I will email you the link to the chat room, and we'll connect at the scheduled time and I would budget the full hour for the call to account for a pre- and post-interview chat. 

  • Pre-Interview Chat

    • We will talk off the record for a few minutes while I check sound / mics are working and go over any of your questions.

    • When you’re ready, I will hit the record button.

  • Introduction

    • I will introduce you to the show and ask you about how you got started with your product or service.

  • Interview

     

    • The Photography Podcast is about individuals who have achieved a level of success in their field.  I also talk to industry people who work behind the scenes in photography.

    • I cover the are of the topics listed below, but we usually don’t have enough time to ask all of these questions. We will get into the details of your business. I will ask questions around:

      • How you got started. 

      • Why you decided to pursue your field of photography.

      • Creating the marketing strategy for your business

      • Your struggles when first starting.

      • Current struggles and how you overcome.

      • What is your biggest high / greatest win?

      • What would you have loved to know if getting started in your specialty today?

      • How did you handle competitors offering lower prices/constant discounts as is common in this space?

      • Why were you successful in a niche where many others have failed?

      • What do you think can’t be replicated (easily) about your business?

      • What are some challenges you faced early on and how’d you beat them?

      • If you could go back, what would you change about how you did things?

    • Guest Experts

      • We will talk about one of the above topics in detail that matches your expertise. 

      • What do we need to know about [your topic of expertise.] Do you have a successful business philosophy you use, e.g.the 80/ 20 rule?

      • What is critical to get right in [your topic of expertise] to avoid wasting time or money?

      • What are some good and bad examples of [your topic of expertise] that you have seen?

      • How can a photography business owner do a good job doing it themselves?

      • When should they call an expert like yourself? What should they look for?

    • General questions that may come up during the interview

      • What do you think your unique skillset or superpower is that has helped you become successful?

      • Are there any tools or books, websites that have really helped you on your journey?

  • Conclusion

    • What is your best tip for someone struggling to take their idea forward?

    • Please let the audience know how they can find you.

  • Post-Interview Chat

    • We will wrap-up off the air and cover any other questions you might have,

 

WHAT MAKES A SUCCESSFUL EPISODE?

 

I have a variety of guests companies on the show, so the specific topic isn’t as critical as the delivery. Here are some recommendations: 

  • Keep answers focused and conversational 

    • In general, people have shorter attention spans now and tend to “turn-off” after someone speaks for a continuous 3-4 minutes.

  • Be real

    • Listeners want to connect with you as a genuine person. Be yourself.

    • Show that you may not know everything and that you have your own struggles.

  • Get into the details

    • What tools or resources did you use?

    • Why did you go down that path instead of another? 

    • Is there a ‘rule of thumb’, standard, or reference that you use that is transferable to others?

  • Focus on sharing not selling

    • I’ve found that people will buy from you because they like or connect with you – podcasts allow you an extended amount of time (about 60 minutes in our case) for you to make that connection

    • The worst-received interviews came off as infomercials in disguise

  • Have good audio

    • Record in a quiet room with minimal distractions and background noise

    • Other conversations, pets, and notifications from electronics can be distracting 

SCHEDULE AT A GLANCE

You can get a quick glance at my calendar and book your spot right below.

Mike Cassidy Photography

Toms River, NJ 08753

732-503-8880

  • Facebook - Mike Cassidy Photography
  • Pinterest - Mike Cassidy Photography
  • Instagram - Mike Cassidy Photography

@2018 by Mike Cassidy Photography